West Ham have agreed a three-year, multi-million-pound deal with forex broker Alpari as the club's new principle sponsor.
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The Hammers and Alpari have enjoyed a business relationship since partnering up in 2011, with the pair initially agreeing to the naming rights of Upton Park's west stand, now called the Alpari Stand.
The two entities have now further strengthened their ties, with the club set to feature the "Alpari FX Trading" logo on the front of their shirts, as well as other kits, from the start of next season.
Karren Brady, vice chairman at Upton Park, said in a statement: "We are enthused and excited to enter into this new partnership with Alpari.
"This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better."
Sam Allardyce's side are next in action away to Aston Villa in the Premier League on Sunday, 10 February.
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