Arsenal manager Arsene Wenger admits pressure from fans to sign 'big-name' players makes it more difficult to bring unknown entities to the club.
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The Frenchman has come under heavy criticism for under-spending on transfers over the past few seasons, having preferred to nurture young and unknown talents with a view to the future of the north London giants.
"It's very difficult because the level of expectation is very high," he told the club's official website. "People want to see Lionel Messi. They don't want to see a promising guy.
"First of all the name gives hope. When a guy has no name people are already skeptical. So it's much more difficult for us."
Wenger went on to highlight Michu's performances for Swansea as how an unknown can change a club, the Spanish striker having excelled in the Premier League following his arrival from Rayo Vallecano at the end of the last season.
"(Michu) was a guy who disappeared a little bit," he said. "He was at clubs where he was bombed out and so you always think, 'OK, he doesn't make it there so why should he make it here?'
"But he has done extremely well. It looks as if it is not accidental what he is doing, he is a really good player."
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